Edyta Stepien | Most Visual – Creative Director and Marrakesh TKesh Creative – Producer partnered with Gettys Group design team to create a 25 minute permanent video installation on the facade of the Renaissance Hotel in Chicago. The hotel, located at the southwest corner of State St. and Wacker Dr. has undergone a massive and cutting edge renovation over the past year. The theme of the new video wall was to explore different aspects of the hotel’s neighborhood – highlighting the theater district and nightlife, and showcasing the many sides of this vibrant area. The content of the video is meant to be eye-catching and as current and relevant as the hotel redesign. The project was handled in part like a large scale conceptual art piece with cues and themes all realized by a solid team of creatives working together to create a cohesive 25 minute visual experience. The final video installation is a reminder that captivating video art and imagery can truly move people in positive ways in the public space.
The process began with a series of storyboards created by Edyta that ultimately became the basis of the installation. The overarching narrative starts from particle visualization as the city is built up from elements. The downtown area is entered through a moving 3D camera POV. There is a vibrant constant movement that showcases the architecture in the immediate vicinity of the hotel. The elements solidify and familiar slices of downtown appear. The river walk area and the theater district are hinted at and ultimately fused into the experience of exploring the city.
Renaissance Chicago Downtown | Marriott International
Creative Director / Motion Designer
Evolve is one of the five videos making up the entire video content.